Founded in 1976, the Brazilian Association of Shopping Centers (Abrasce) acts to strengthen and develop the sector and defend the interests of shopping malls, and has become a benchmark in the Brazilian retail sector.
With roughly 400 members, the Association offers a wide range of benefits, including: legal advice, events, seminars, conventions, training courses, and market research.
Headquartered in São Paulo, with offices in Brasilia as well, Abrasce is headed by business manager Glauco Humai and is supported by a renowned and experienced Board of Directors composed by many of the sector’s foremost businesspeople.
President
| DEPARTMENTS | |
|---|---|
| Administrative and Financial | Claudia Ludmila Gomez |
| Legal | Gisele Pimentel |
| Commercial | Kely Vasconcellos |
| Relationships and Insights | Mônica Vianna |
| Institutional Affairs | Lorrayne Rosa |
| Planning & Operations | Gabriella Oliveira |
| Abrasce University | Gabriella Oliveira |
| BOARD OF DIRECTORS | |
|---|---|
| President | Glauco Humai |
| Saga Malls - Presidente do Conselho Deliberativo da Abrasce | Fernando Maia |
| Iguatemi Group | Carlos Jereissati Filho |
| Ancar | Marcos Carvalho |
| Multiplan | Vander Aloísio Giordano |
| Aliansce Sonae | Renato Rique |
| BRMALLS | Ruy Kameyama |
| Tenco Shopping Centers | Eduardo Gribel |
| STATE COORDINATORS | |
|---|---|
| Acre | Rômulo Rocha |
| Alagoas | Carlos Rodas |
| Amapá | Francisco Neto |
| Amazonas | Josana Pessoa de Andrade |
| Bahia | Edson Piaggio |
| Ceará | Wellington Bezerra de Oliveira |
| Distrito Federal | Marcos Augusto de Atayde |
| Espírito Santo | Raphael Brotto |
| Goiás | Reynaldo Miranda de Abreu Filho |
| Maranhão | Glaydson Dos Santos Souza Trovão |
| Mato Grosso | Cesar Moraes |
| Mato Grosso do Sul | Tatyanne Furtado Protasio |
| Minas Gerais | Fabio Maia de Freitas |
| Pará | Antônio Bonna |
| Paraíba | Marcos Lavogade |
| Paraná | Daniela Macedo Baruch |
| Pernambuco | Paulo Fernando Carneiro Da Silva |
| Piauí | Fernando de Oliveira |
| Rio de Janeiro | Ulisses Silva |
| Rio Grande do Norte | Charles Santiago |
| Rio Grande do Sul | Eduardo Oltramari |
| Rondônia | Cassio Ribeiro Mendonça |
| Roraima | Luciana Teixeira |
| Santa Catarina | Walter Cezar Biselli Junior |
| Sergipe | Reginaldo de Sá Goveia Júnior |
| São Paulo - countryside | Rodrigo Goncalves Galo |
| São Paulo - Coast | Mariane De Araujo Doconski |
| Tocantins | Diego Goes |
Sustainability is a strategic pillar for Abrasce and for the Shopping Mall sector overall, not only because of the social and environmental issues inherent in mall operations, but also because of the creation of value for business and possible financial returns.
The segment accounts for 3% of Brazil’s GDP and generates more than 3 million jobs throughout its value chain; more than 490 million visitors pass through malls every month. All these figures make us even more responsible for maintaining the health and well-being of the planet and the population.
Modern consumers prefer conscientious brands and demand changes in brand positioning, which is why companies have been developing business models that encompass sustainable projects and reduction of costs, aimed at a holistic and sustainable way of managing the entire business chain.
Abrasce’s Committees act to further the work and discussions on the topics of greatest interest to the segment. Their efforts result in products and publications that contribute toward the development of the Shopping Mall sector in Brazil.
Led by Abrasce’s Market Intelligence area, the purpose of this committee is to discuss the sector’s performance. The primary goal is to combine the professionals’ practical knowledge with the results obtained by Abrasce’s Sector Monitoring, aligning expectations for communication and dissemination, as well as providing information for the market and the media. For more information: gabriella.oliveira@abrasce.com.br
Abrasce’s People Management Committee, which convenes at two meetings annually, seeks to expand discussions among Human Resources managers in the sector, sharing the best practices of their organizations and indicating key challenges in the area, and how these challenges can be overcome.
With the strong expansion of shopping malls in Brazil, the sector has become a constant target for government intervention, through laws, decrees, and other legislative measures. The specialized Legal Committee – formed by top managers of Legal Departments at shopping malls in Brazil – aims to ensure free initiative and private trade in a broad-based and unconditional way. For more information: gisele.pimentel@abrasce.com.br.
This Committee seeks the best strategies and solutions for an area that is in constant need to keep up-to-date, undergo training, and exchange information. The Security Committee consists of representatives of some of the foremost business groups in Brazil. To better serve the entire country, Abrasce has Regional Security Committees in the states of São Paulo, Rio de Janeiro, Rio Grande do Sul, Mato Grosso, Mato Grosso do Sul, Pernambuco, Amazonas and Federal District.
It aims to share information involving the areas of communication and marketing, stimulating exchanges of knowledge, good practices and relevant information about our sector.
It has the main corporate heads of operations of the entrepreneurial groups associated with Abrasce. In order to share the best practices in the market, the Committee was instrumental in the production of the Association's health protocols and is in frequent discussion on all issues relevant to the operation of shopping malls.
As a relevant segment in Brazil, Abrasce has maintained the Outlets Malls Committee since 2016 to exchange information and debate topics of common interest, such as regulations, policies, trends and partnerships.
Created to support the B2B platform, Empório Clube, the Committee is made up of directors and purchasing managers from entrepreneurial groups to encourage the exchange of information and discuss topics of common interest.
São Paulo Headquarters
Phone: +55 (11) 3506-8300
E-mail: abrasce@abrasce.com.br
Brasilia Headquarters
Phone: +55 (61) 3039-9401
Shoppings de grupos
Mônica Vianna
(11) 99746-9211
monica.vianna@abrasce.com.br
Shoppings individuais
Luiza Rezende
(61) 3039-7310
relacionamento@abrasce.com.br
Suppliers, Service Providers and Retailers
Kely Vasconcellos
(11) 3506-8300
kely.vasconcellos@abrasce.com.br
Media ads: Revista Shopping Centers, Abrasce Site, Events, Merchandising, Sponsorships, among others
Kely Vasconcellos
(11) 3506-8326
novosnegocios@abrasce.com.br
FSB Comunicação
Rebecca Belmonte - Chief Communication Officer
rebecca.belmonte@fsb.com.br
(11) 3165-9591
Amanda Marchini - Manager
amanda.marchini@fsb.com.br
(11) 3165-9658
(11) 97080-6089
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