About Abrasce

Founded in 1976, the Brazilian Association of Shopping Centers (Abrasce) acts to strengthen and develop the sector and defend the interests of shopping malls, and has become a benchmark in the Brazilian retail sector.

With roughly 400 members, the Association offers a wide range of benefits, including: legal advice, events, seminars, conventions, training courses, and market research.

Headquartered in São Paulo, with offices in Brasilia as well, Abrasce is headed by business manager Glauco Humai and is supported by a renowned and experienced Board of Directors composed by many of the sector’s foremost businesspeople.

• To have a secure and stable regulatory environment for ongoing development of the sector;
• To be a benchmark in innovative solutions for business development;
• To keep the sector in a relevant position for the nation’s socioeconomic development;
• To be a facilitator for integration of the sector throughout Latin America.
• To defend the rights and interests of our members;
• To qualify the Shopping Mall market;
• To be a trusted reference in sector information.
• Ethics
• Team Spirit
• Excellence
• Innovation
• Quality of Life
To be aligned with the constant challenges and changes of an increasingly dynamic sector – with consumers who are not only spending the better part of their time online, but also are unwilling to relinquish excellent face-to-face service that rounds out their digital-world experience – ABRASCE has defined three pillars of activities that complement one another and are geared toward the goal of increasingly boosting the growth of shopping malls.
ABRASCE promotes ongoing dialogue with the three branches of government to ethically influence the definition of public policies that affect the sector. It also acts in all lower and higher courts to defend the legitimate rights of its members.
The Association continuously monitors the market and develops studies and surveys to provide in-depth analyses and trend indications for the sector.
ABRASCE fosters the development of people, through transformative experiences in Education and Learning, to enhance organizational performance and business results.





Diretora de Planejamento Estratégico e Operações

Administrative and Financial Claudia Ludmila Gomez
Comunicação e Eventos Alexandre Braga
Legal Gisele Pimentel
Relationships and Insights Mônica Vianna
Institutional Affairs Lorrayne Rosa
Abrasce University Monica Vianna
Comercial e Novos Negócios Emilene Camargo de Azevedo
President Glauco Humai
Presidente do Conselho Deliberativo da Abrasce - ARGO Hugo Matheson Drummond
Iguatemi Group Carlos Jereissati
Tenco Shopping Centers Eduardo Gribel Homem de Castro
Allos Ewerton Espinola Visco
Ancar Ivanhoe Marcos Baptista Carvalho
Multiplan Vander Aloísio Giordano
Saga Malls Fernando Maia
Acre Wander Porto - Via Verde Shopping
Alagoas Carlos Jose De Carvalho Rodas - Maceió Shopping
Amazonas Josana Pessoa De Andrade Mundstock - Manaus Plaza
Bahia Edson Piaggio De Oliveira - Boulevard Feira de Santana
Ceará Wellington Bezerra De Oliveira - Iguatemi Fortaleza
Distrito Federal Gilberto Mendes De Azevedo - Brasília Shopping
Espírito Santo Luiz Raphael Meriguetti Brotto - Shopping Vitória
Goiás Fredson Dourado Barbosa - Passeio das Águas
Maranhão Micael Barros Silva - Pátio Norte Shopping
Mato Grosso César Moraes - Pantanal Shopping
Mato Grosso do Sul João Guilherme Valensuela Braga - Shopping Bosque dos Ipês
Minas Gerais Fábio Maia de Freitas - Minas Shopping
Pará Antônio Bonna Neto - Pátio Belém
Paraíba Cláudia Gomes - Liv Mall Shopping
Paraná Daniel Ferraz Bueno - Jockey Plaza Shopping
Pernambuco José Luiz Soares Muniz De Araújo - Shopping Boa Vista
Piauí Fernando De Oliveira - Teresina Shopping
Rio de Janeiro Rodrigo Da Silva Lucca - Norte Shopping
Rio Grande do Norte Afranio Marinelli Silva - Midway Mall
Rio Grande do Sul Eduardo Oltramari - Shopping Total
Rondônia Cassio Mendonca Ribeiro - Porto Velho Shopping
Santa Catarina Elizangela Regina Cardoso Fiamoncini Cordeiro - Balneário Shopping
Sergipe Indefinido
São Paulo - interior Mariana Mendes Pinheiro da Silva - Shopping Parque das Bandeiras
São Paulo - litoral Martinho Tadeu Polillo - Litoral Plaza Shopping
Tocantins Diego Trindade Góes - Capim Dourado Shopping

Sustainability is a strategic pillar for Abrasce and for the Shopping Mall sector overall, not only because of the social and environmental issues inherent in mall operations, but also because of the creation of value for business and possible financial returns.
The segment accounts for 3% of Brazil’s GDP and generates more than 3 million jobs throughout its value chain; more than 490 million visitors pass through malls every month. All these figures make us even more responsible for maintaining the health and well-being of the planet and the population.
Modern consumers prefer conscientious brands and demand changes in brand positioning, which is why companies have been developing business models that encompass sustainable projects and reduction of costs, aimed at a holistic and sustainable way of managing the entire business chain.


Abrasce’s Committees act to further the work and discussions on the topics of greatest interest to the segment. Their efforts result in products and publications that contribute toward the development of the Shopping Mall sector in Brazil.


Led by Abrasce’s Market Intelligence area, the purpose of this committee is to discuss the sector’s performance. The primary goal is to combine the professionals’ practical knowledge with the results obtained by Abrasce’s Sector Monitoring, aligning expectations for communication and dissemination, as well as providing information for the market and the media. For more information: gabriella.oliveira@abrasce.com.br


Abrasce’s People Management Committee, which convenes at two meetings annually, seeks to expand discussions among Human Resources managers in the sector, sharing the best practices of their organizations and indicating key challenges in the area, and how these challenges can be overcome.


With the strong expansion of shopping malls in Brazil, the sector has become a constant target for government intervention, through laws, decrees, and other legislative measures. The specialized Legal Committee – formed by top managers of Legal Departments at shopping malls in Brazil – aims to ensure free initiative and private trade in a broad-based and unconditional way. For more information: gisele.pimentel@abrasce.com.br.


This Committee seeks the best strategies and solutions for an area that is in constant need to keep up-to-date, undergo training, and exchange information. The Security Committee consists of representatives of some of the foremost business groups in Brazil. To better serve the entire country, Abrasce has Regional Security Committees in the states of São Paulo, Rio de Janeiro, Rio Grande do Sul, Mato Grosso, Mato Grosso do Sul, Pernambuco, Amazonas and Federal District.


It aims to share information involving the areas of communication and marketing, stimulating exchanges of knowledge, good practices and relevant information about our sector.


It has the main corporate heads of operations of the entrepreneurial groups associated with Abrasce. In order to share the best practices in the market, the Committee was instrumental in the production of the Association's health protocols and is in frequent discussion on all issues relevant to the operation of shopping malls.


As a relevant segment in Brazil, Abrasce has maintained the Outlets Malls Committee since 2016 to exchange information and debate topics of common interest, such as regulations, policies, trends and partnerships.


Created to support the B2B platform, Empório Clube, the Committee is made up of directors and purchasing managers from entrepreneurial groups to encourage the exchange of information and discuss topics of common interest.

ABRASCE – Brazilian
Association of Shopping Centers

São Paulo Headquarters

Phone: +55 (11) 3506-8300
E-mail: abrasce@abrasce.com.br

Brasilia Headquarters

Phone: +55 (61) 3039-9401

Relationship with
Members and Affiliation

Shoppings de grupos

Mônica Vianna
(11) 99746-9211

Shoppings individuais

Luiza Rezende
(61) 3039-7310

Suppliers, Service Providers and Retailers

(11) 3506-8300

New Business &

Media ads: Revista Shopping Centers, Abrasce Site, Events, Merchandising, Sponsorships, among others

(11) 3506-8326


Loures Comunicação

Rebecca Belmonte - Chief Communication Officer

(11) 3165-9591

Amanda Marchini - Manager

(11) 3165-9658
(11) 97080-6089

Luciana Ferreira - Press

(11) 99610-6498

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