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About Abrasce

Founded in 1976, the Brazilian Association of Shopping Centers (Abrasce) acts to strengthen and develop the sector and defend the interests of shopping malls, and has become a benchmark in the Brazilian retail sector.

With roughly 400 members, the Association offers a wide range of benefits, including: legal advice, events, seminars, conventions, training courses, and market research.

Headquartered in São Paulo, with offices in Brasilia as well, Abrasce is headed by business manager Glauco Humai and is supported by a renowned and experienced Board of Directors composed by many of the sector’s foremost businesspeople.

VISION
• To have a secure and stable regulatory environment for ongoing development of the sector;
• To be a benchmark in innovative solutions for business development;
• To keep the sector in a relevant position for the nation’s socioeconomic development;
• To be a facilitator for integration of the sector throughout Latin America.
MISSION
• To defend the rights and interests of our members;
• To qualify the Shopping Mall market;
• To be a trusted reference in sector information.
VALUES
• Ethics
• Team Spirit
• Excellence
• Innovation
• Quality of Life
PILAR DE ATUAÇÃO
To be aligned with the constant challenges and changes of an increasingly dynamic sector – with consumers who are not only spending the better part of their time online, but also are unwilling to relinquish excellent face-to-face service that rounds out their digital-world experience – ABRASCE has defined three pillars of activities that complement one another and are geared toward the goal of increasingly boosting the growth of shopping malls.
SECTOR ADVOCACY
ABRASCE promotes ongoing dialogue with the three branches of government to ethically influence the definition of public policies that affect the sector. It also acts in all lower and higher courts to defend the legitimate rights of its members.
MARKET INTELLIGENCE
The Association continuously monitors the market and develops studies and surveys to provide in-depth analyses and trend indications for the sector.
DESENVOLVIMENTO HUMANO E ORGANIZACIONAL
ABRASCE fosters the development of people, through transformative experiences in Education and Learning, to enhance organizational performance and business results.

ABRASCE ORGANIZATIONAL STRUCTURE AND DEPARTMENTS

GLAUCO HUMAI

President

GABRIELLA OLIVEIRA

Diretora de Planejamento Estratégico e Operações

DEPARTMENTS
Administrative and Financial Claudia Ludmila Gomez
Comunicação e Eventos Jaqueline Marques
Legal Gisele Pimentel
Relationships and Insights Mônica Vianna
Institutional Affairs Lorrayne Rosa
Abrasce University Monica Vianna
Comercial e Novos Negócios Emilene Camargo de Azevedo
BOARD OF DIRECTORS
President Glauco Humai
Presidente do Conselho Deliberativo - Grupo Flamboyant Emmanuele Louza
Allos Ewerton Espinola Visco
Ancar Ivanhoe Marcos Baptista Carvalho
Grupo Iguatemi Ciro Neto
Multiplan Vander Aloísio Giordano
Saga Malls Fernando Maia
Tenco Shopping Centers Eduardo Gribel Homem de Castro
STATE COORDINATORS
Acre Wander Porto - Rio Verde Shopping - Alquia
Alagoas Carlos Rodas - Maceió Shopping - Individual
Amazonas Leonardo Moretti - Manauara Shopping - ALLOS
Bahia Edson Piaggio - Boulevard Feira de Santana - ALLOS
Ceará Carlos de Julio - Corporativo - Ancar Ivanhoe
Distrito Federal Eliza Ferreira - JK Shopping - Grupo PauloOctavio
Espírito Santo Jeovane Mendes - Shopping Moxuara - Sá Cavalcante
Goiás Amelio Freitas - Brasil Park Shopping - Terral
Maranhão Washington Macario - São Luís Shopping - AD Shopping
Mato Grosso José Flávio Alves - Várzea Grande Shopping - Saga Malls
Mato Grosso do Sul João Guilherme Braga - Shopping Bosque dos Ipes - JCC
Minas Gerais Simone Fiorello - BH Shopping - Multiplan
Pará Antonio Bonna - Shopping Pátio Belém - AD Shopping
Paraíba Claudia Gomes - Liv Mall - Individual
Paraná Daniel Bueno - Jockey Plaza Shopping - Tacla
Pernambuco José Luiz Soares - Shopping Boa Vista - Individual
Piauí Fernando de Oliveira - Teresina Shopping - Individual
Rio de Janeiro Ana Cláudia Carnaval - Shopping São Gonçalo - NIAD
Rio Grande do Norte Afranio Marinelli - Midway Shopping - Individual
Rio Grande do Sul Eduardo Oltramari - Shopping Total - Individual
Rondônia Cassio Mendonça - Porto Velho Shopping - Ancar Ivanhoe
Santa Catarina Fabio Voelz - Neumarkt Shopping - Almeida Junior
Sergipe Indefinido
São Paulo - litoral Martinho Polillo - Litoral Plaza - Individual
São Paulo - interior Mariana Mendes - Parque Shopping das Bandeiras - Ancar Ivanhoe
Tocantins Diego Goes - Capim Dourado Shopping - Soul Malls
SUSTAINABILITY

Sustainability is a strategic pillar for Abrasce and for the Shopping Mall sector overall, not only because of the social and environmental issues inherent in mall operations, but also because of the creation of value for business and possible financial returns.
The segment accounts for 3% of Brazil’s GDP and generates more than 3 million jobs throughout its value chain; more than 490 million visitors pass through malls every month. All these figures make us even more responsible for maintaining the health and well-being of the planet and the population.
Modern consumers prefer conscientious brands and demand changes in brand positioning, which is why companies have been developing business models that encompass sustainable projects and reduction of costs, aimed at a holistic and sustainable way of managing the entire business chain.

COMMITTEES

Abrasce’s Committees act to further the work and discussions on the topics of greatest interest to the segment. Their efforts result in products and publications that contribute toward the development of the Shopping Mall sector in Brazil.

SECURITY COMMITTEE

This Committee seeks the best strategies and solutions for an area that is in constant need to keep up-to-date, undergo training, and exchange information. The Security Committee consists of representatives of some of the foremost business groups in Brazil. To better serve the entire country, Abrasce has Regional Security Committees in the states of São Paulo, Rio de Janeiro, Rio Grande do Sul, Mato Grosso, Mato Grosso do Sul, Pernambuco, Amazonas and Federal District.

OPERATIONS COMMITTEE

It has the main corporate heads of operations of the entrepreneurial groups associated with Abrasce. In order to share the best practices in the market, the Committee was instrumental in the production of the Association's health protocols and is in frequent discussion on all issues relevant to the operation of shopping malls.

LEGAL COMMITTEE

With the strong expansion of shopping malls in Brazil, the sector has become a constant target for government intervention, through laws, decrees, and other legislative measures. The specialized Legal Committee – formed by top managers of Legal Departments at shopping malls in Brazil – aims to ensure free initiative and private trade in a broad-based and unconditional way. For more information: gisele.pimentel@abrasce.com.br.

COMITÊ OUTLETS

Por ser um segmento de relevância no Brasil, a Abrasce mantém o Comitê de Outlets desde 2016 para troca de informações e debate de temas de interesse comum, como regulamentação, políticas, tendências e parcerias.

GRUPOS DE RELACIONAMENTO
MARKET INTELLIGENCE

Conduzido pela área de Inteligência de Mercado da Abrasce, tem como propósito discutir a performance do setor. O principal objetivo é aliar o conhecimento prático dos profissionais com os resultados apurados pelo Monitoramento do Setor da Abrasce, alinhando expectativas para comunicação e divulgação, além de informações para mercado e imprensa.

GESTÃO DE PESSOAS

O grupo de relacionamento de Gestão de Pessoas da Abrasce, que acontece em dois encontros por ano, busca ampliar as discussões entre os gestores de Recursos Humanos do setor, compartilhando as melhores práticas de suas organizações e apontando os principais desafios da área e como eles podem ser superados.

COMUNICAÇÃO E MARKETING

It aims to share information involving the areas of communication and marketing, stimulating exchanges of knowledge, good practices and relevant information about our sector.

COMERCIAL

Uma equipe totalmente focada nas melhores oportunidades do mercado para os seus parceiros e associados. Dinamismo e comprometimento em conectar as soluções da associação às necessidades dos clientes.

ABRASCE – Brazilian
Association of Shopping Centers

São Paulo Headquarters

Phone: +55 (11) 3506-8300
E-mail: abrasce@abrasce.com.br

Brasilia Headquarters

Phone: +55 (61) 3039-9401

Relationship with
Members and Affiliation

Shoppings de grupos

Mônica Vianna
(11) 99746-9211
monica.vianna@abrasce.com.br

Shoppings individuais

Luiza Rezende
(61) 3039-7310
relacionamento@abrasce.com.br

Suppliers, Service Providers and Retailers

(11) 3506-8300
novosnegocios@abrasce.com.br

New Business &
Partnerships

Media ads: Revista Shopping Centers, Abrasce Site, Events, Merchandising, Sponsorships, among others

(11) 3506-8326
novosnegocios@abrasce.com.br

PRESS
RELATIONS

Loures Comunicação

Amanda Marchini - Diretora Executiva

amanda.marchini@loures.com.br

Livia Scocuglia - Chief Communication Officer

livia.scocuglia@loures.com.br

Fábio Chaves - Gerente de Comunicação

fabio.chaves@loures.com.br

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